Realogy is a leading provider of residential real estate services in the United States.
The company offers good benefits and medical plans which employees engage with during the Open Enrollment window, but have little interaction with for the remainder of the year.
We worked with Realogy to help them bring together all elements of the total reward proposition, elevating the way the organization talks about benefits to focus on total wellbeing. We created the ‘Real Life’ brand to demonstrate how the benefits offered by Realogy can help employees to live their best lives in and out of work. Central to this is a new data-driven digital wellbeing portal. When they first visit the site, employees answer a number of questions about their personal priorities and what is important to them. They then receive personalized messaging and content.
The Real Life proposition and wellbeing portal were launched before Open Enrollment and quickly attracted the attention of Realogy employees.
Over 90% of employees registered on Real Life and actively used the site to help navigate their benefits and make informed decisions, with a seamless link to a third-party benefit platform enabling them to make their choices. The site also used video and animations to help explain benefit changes and the actions employees needed to take.
Real Life has provided a platform that enables Realogy to engage with employees beyond benefits and there are exciting developments planned as part of a multiyear strategy to talk about all elements of wellbeing and other employee-related areas such as Learning & Development, Discounts and more.
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